Yelp is one of the most valuable online tools for any business, but it can be crucial for a physical therapy site. Yelp is a great place to learn more about the needs of the customer as well as to promote the business. However, it is also important that businesses understand how to use Yelp to their advantage as well.
Naturally, there are many ways that physical therapy businesses can rely on Yelp to help drive their business. Below are three of the best options to choose from. Not only are they proven to be successful, but they are easy to use as well.
According to Repair Bad Reputation, a leading reputation management firm, it is vital that the business promotes reviews with current customers. By promoting the fact that the business is active on Yelp, happy customers will be encouraged to post reviews on the behalf of the physical therapy practice. The benefit in this is that the business will have positive reviews to counteract any negative ones that the firm may have.
When promoting Yelp reviews with customers, there are a number of things that physical therapy businesses can rely on. Simply placing a sticker on the front door or a link on the website is very helpful. However, it is also a good idea to promote reviews through an email marketing campaign as well.
Respond to Reviews
Receiving a negative review can be difficult for any business and has the potential to cause quite a few issues. However, responding to them with a cool head is something that is advisable, says Terry Powell with Entrepreneur. Instead of engaging negatively with the reviewer online, apologize for their experience and offer to contact them directly.
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This is a great way to take care of the issue offline. Plus, it will show others that the business is willing to make amends if there is an issue. Also, it is crucial to respond to positive reviews as well. A simple note acknowledging appreciation for the review will go a long way for future customers.
Look for Improvement Opportunities
According to Forbes, 75% of Internet users are now a part of a social media platform; Yelp being one of the most used mediums when it comes to learning more about a business. This can be a huge benefit when a company is looking to improve their customer base.
Reviews from Yelp are a great way for a physical therapy site to learn more about what they are doing right and the areas that also require improvement. By actively making changes to the strategy that is currently in place, any physical therapy business will be able to prosper; always making sure they take into account the things that are being written about the company on Yelp.
The most important thing to remember about Yelp is that it is a fantastic tool that can be used to the benefit of any business. It is also important to keep in mind that if a business doesn’t become established on the site, customers may establish the business instead. Because of this, it is important that businesses are proactive and maintain an active strategy when it comes to managing their Yelp profile.