If you are someone who thinks Instagram is just a place to share pretty pictures with your friends, then think again. Little did you know that Instagram is one of the best places to get your business off of the ground.
With more than a billion active users, there is a considerable amount of money to be made if you can gain a following on this platform.
However, there is a substantial amount of competition. So, if you want to stand out amongst the rest without buying followers, then you need to know how to grow your page.
Image Source: Pixabay
Here are some of the most effective ways to get more followers on Instagram and reach a broader audience.
Brand Your Profile
When users land on your page, it’s incredibly important that they see a cohesive theme. Your page should have a sense of professionalism and clear branding.
Your profile should be completed from head to toe in with all the right elements. Your bio should be intact, you should have highlighted stories related to your product, and you should always have a call to action.
It helps if all of your images have the same color palette so that it all ties together visually. People want to see who you are and what you stand for. If your page is done correctly, people will be able to get a feel for who you are within the first few seconds of landing on your page. First impressions are everything, especially on social media, so make it count!
Instagram gives you a certain amount of hashtags per post. Don’t throw this important tool away- take advantage of it! Hashtags are there to help index your content and make it easy for people to find you. Try to use hashtags which are relevant, yet also popular. That way you’ll be sure to increase your visibility as much as possible.
Don’t forget that hashtags aren’t just for posts anymore. You can also use hashtags in your stories and highlights.
Have a Giveaway
The more of a following that you start to have, the more you’ll begin to appeal to businesses looking to advertise their product. Consider having a giveaway on your page which benefits both you and the business that you’re promoting.
People have a good deal, so they’ll be likely to land on your page and tag their friends in hopes of winning your giveaway.
Engage With Other Users
Engaging with other users is incredibly important on Instagram. It isn’t a one-way road. Make sure that you’re responding to your followers’ comments and asking them questions in return.
Engagement should be reciprocal in order for it to be effective.